In 1995, author and advisor Geoffrey Moore released Inside the Tornado, the second book in his popular three-part marketing series that offers strategies to get products into the mainstream market. Twenty-five years later, is the guidance in the book still relevant? In this episode, Dean Leffingwell takes over the mic to find out from the author himself—and to ask some other burning questions.
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In 1995, author and advisor Geoffrey Moore released Inside the Tornado. It was the second book in his popular three-part marketing series that offers strategies to get products into the mainstream market. And it’s a book that Dean says he learned a lot from at the time. Twenty-five years later, is the guidance in the book still relevant? In this episode, Dean Leffingwell takes over the mic to find out from the author himself—and to ask some other burning questions, including what Inside the Tornado 2.0 would cover.
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Hosted by: Melissa Reeve
Melissa Reeve is the Vice President of Marketing at Scaled Agile, Inc. In this role, Melissa guides the marketing team, helping people better understand Scaled Agile, the Scaled Agile Framework (SAFe) and its mission.
Guest: Dean Leffingwell
Recognized as one of the world’s foremost authorities on Lean-Agile best practices, Dean Leffingwell is an author, entrepreneur, and software development methodologist.
His two best-selling books, Agile Software Requirements: Lean Requirements Practices for Teams, Programs, and the Enterprise, and Scaling Software Agility: Best Practices for Large Enterprises, form much of the basis of modern thinking on Lean-Agile practices and principles. Founder of several successful startups, including Requisite, Inc., makers of RequisitePro (acquired by Rational), Mr. Leffingwell also served as Chief Methodologist to Rally Software, and prior to that, as a Sr. Vice President at Rational Software (now part of IBM). He currently serves as Chief Methodologist to Scaled Agile, Inc., which he co-founded in 2011.
Guest: Geoffrey Moore
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies and established high-tech enterprises. His life’s work has focused on the market dynamics surrounding disruptive innovations.
