SAFe Business Agility

> Play Episode 47

In 1995, author and advisor Geoffrey Moore released Inside the Tornado, the second book in his popular three-part marketing series that offers strategies to get products into the mainstream market. Twenty-five years later, is the guidance in the book still relevant? In this episode, Dean Leffingwell takes over the mic to find out from the author himself—and to ask some other burning questions.


In 1995, author and advisor Geoffrey Moore released Inside the Tornado. It was the second book in his popular three-part marketing series that offers strategies to get products into the mainstream market. And it’s a book that Dean says he learned a lot from at the time. Twenty-five years later, is the guidance in the book still relevant? In this episode, Dean Leffingwell takes over the mic to find out from the author himself—and to ask some other burning questions, including what Inside the Tornado 2.0 would cover.

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Guests:

Dean Leffingwell, Cofounder and Chief Methodologist for the Scaled Agile Framework®

Recognized as one of the world’s foremost authorities on Lean-Agile best practices, Dean Leffingwell is an author, entrepreneur, and software development methodologist. Find Dean on LinkedIn.

Geoffrey Moore, Author, Speaker, and Advisor to High-tech Companies

Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies and established high-tech enterprises. His life’s work has focused on the market dynamics surrounding disruptive innovations. Read more about Geoffrey on LinkedIn.

Meet Your Host

Melissa Reeve

Vice President of Marketing
Melissa Reeve is the Vice President of Marketing at Scaled Agile, Inc. In this role, Melissa guides the marketing team, helping people better understand Scaled Agile, the Scaled Agile Framework (SAFe) and its mission.