SAFe Business Agility

> Play Episode 44

From their origins in software development, Agile practices are expanding to business teams, including marketing. But making that happen requires a different mindset and tactics. In this first of two episodes, host Tim Shisler speaks with three Agile marketing experts to compare and contrast the similarities and differences between Agile transformations in technology and in marketing.


From their origins in software development, Agile practices are expanding to business teams, including marketing. But making that happen requires a different mindset and tactics. In this first of two episodes, host Tim Shisler speaks with three Agile marketing experts to compare and contrast the similarities and differences between Agile transformations in technology and in marketing. 

Tune in to hear the group discuss topics like: 

  • Why language and vocabulary are important
  • Why product marketing is a good place to start introducing Agile
  • How to get buy-in from senior leaders
  • How to avoid creating an Agile marketing silo 

Visit these links to learn more about Agile marketing topics mentioned in the podcast:

Guests:

Jim Ewel

Jim is one of the authors of the Agile Marketing manifesto and has guided over 60 organizations through the process of adopting Agile in marketing. He’s also the author of The Six Disciplines of Agile Marketing, Proven Practices for More Effective Marketing and Better Business Results. Learn more about Jim on LinkedIn.

Cameron Van Orman

Cameron is executive vice president, chief marketing officer, responsible for all aspects of Planview’s global marketing, digital demand generation, and customer marketing. Cameron has more than 20 years of enterprise leadership experience driving transformational change, business agility, and market growth. Learn more about Cameron on LinkedIn.

Melissa Reeve

Melissa Reeve is the vice president of Marketing at Scaled Agile, Inc. In this role, Melissa guides the marketing team, helping people better understand Scaled Agile, the Scaled Agile Framework (SAFe) and its mission. Find Melissa on LinkedIn.

Meet Your Host

Tim Shisler

Director, Media Services & Globalization | Scaled Agile, Inc.
Tim Shisler is the director of media production at Scaled Agile, and an experienced documentary filmmaker, journalist, coach, and speaker. Tim’s deep understanding of story elements and structure, and his strong business acumen, make him a rare breed of storyteller. One who knows how to motivate audiences while staying within the confines of strategic business initiatives.