SAFe Business Agility

> Play Episode 18

Learn the why and the how of applying the principles of SAFe to a marketing organization. Melissa Reeve, SPC and Dwayne Stroman, SPCT discuss the role modifications and correlations needed as well as success and anti-patterns of SAFe + Marketing.


Melissa Reeve and Dwayne Stroman discuss approaches to bringing marketing teams into SAFe environments, the rationale for doing so, and some of the benefits of doing so and pitfalls to avoid.

Meet Your Co-Hosts

Melissa Reeve

Vice President of Marketing
Melissa Reeve is the Vice President of Marketing at Scaled Agile, Inc. In this role, Melissa guides the marketing team, helping people better understand Scaled Agile, the Scaled Agile Framework (SAFe) and its mission.

Dwayne Stroman

Principal Consultant, Leaning Agile Incorporated
Dwayne is a recovering Software Engineer with over 20 years in the software crafting trenches. Introduced to Agile in 2004, he realized that he had always know there was a better way to deliver solutions than the tried and true Waterfall approach. The following years lead to the discovery of Lean principles, and their relationship to the Agile mindset. He is an author, speaker, and contributor to the Lean/Agile and SAFe community, but his first passion is helping leadership at all levels discover the benefits of Lean Agile Leadership.
While not pursuing the Lean Agile dream, Dwayne can be found riding, racing or instructing on motorcycles.