Today’s Marketing Isn’t Working

B2B organizations waste over $958 million annually on ineffective marketing campaigns. The typical campaign takes months to go live. Marketing groups are increasingly challenged to help their companies meet business objectives while competing for customers’ attention and loyalty.

Introducing Agile Marketing

Marketing organizations across industries are rapidly adopting agile because it shows promise to help you improve collaboration, get to market faster, and adapt to changing priorities. According to the second annual State of Agile Marketing report:

  • 53% of marketers improved their ability to respond to change
  • 36% saw faster time to release
  • 50% of traditional marketers plan to adopt agile within a year
Download the White Paper
Learn more about agile marketing and using SAFe for marketing.

White Paper: Try SAFe for Marketing

More than 700,000 professionals in 20,000 organizations around the globe use the Scaled Agile Framework (SAFe) to help them scale agile and Lean practices across teams, so that they can better strategize, plan, manage, and collaborate around their work. SAFe provides a roadmap for how to establish cross-functional teams, plan and release smaller increments of work more quickly, and get teams across the business on the same page around priorities and objectives.

You’ll learn:

  • An introduction to agile marketing
  • How to structure an agile marketing team
  • How to apply agile quality practices to marketing

Agile Marketing with SAFe — Course Details

The Agile Marketing with SAFe course teaches teams how to apply Lean, Agile, and SAFe practices and principles. The course uses a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle-memory and alignment. The course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.

Target Audience

  • Marketing teams with a basic understanding of Agile

Course Format

  • One day course
  • Offered in private settings
  • Only available to SAFe Enterprise customers

Course Content

  • Be Agile
    Lesson 1: Agile Marketing for Business Agility
    Lesson 2: Building Agile Marketing Teams
  • Join the Value Stream
    Lesson 3: Supporting Operations
    Lesson 4: Supporting Development
  • Specialize the Principles and Practices
    Lesson 5: Applying Validated Learning
    Lesson 6: Learning Incrementally

For more information on the course, contact your account manager or support@scaledagile.com

More Resources to Learn About SAFe and Marketing