Today’s Marketing Isn’t Working
B2B organizations waste over $958 million annually on ineffective marketing campaigns. The typical campaign takes months to go live. Marketing groups are increasingly challenged to help their companies meet business objectives while competing for customers’ attention and loyalty.
Have You Considered Agile Marketing?
Marketing organizations across industries are rapidly adopting Agile with SAFe. That’s because it can help you collaborate better, release campaigns faster, and keep up with the relentless pace of change.
According to the Fourth Annual State of Agile Marketing Report:
- 65% of marketers are adopting Agile to manage changing priorities
- 52% of B2B marketing teams report using Agile ways of working
- 59% of marketing departments plan to adopt Agile within the next six months
White Paper: SAFe for Marketing
More than 1,000,000 professionals in 20,000 organizations worldwide use SAFe to help them scale Agile practices across teams. So they can better strategize, plan, manage, collaborate on, and execute their work.
SAFe for marketing helps marketing teams work with business and technical teams to better understand how to integrate marketing into their SAFe implementation. Our white paper and Agile Marketing with SAFe course explore:
- Why marketing organizations need Agile
- How to structure an Agile marketing team
- The four ways marketing can integrate with the ART
- How to specialize the principles and practices for marketing
84% of marketers using Agile found it important in handling the volatility of 2020
Try Agile Marketing with SAFe Course
The Agile Marketing with SAFe course teaches marketing teams how to utilize Lean, Agile, and SAFe practices and principles. With a combination of hands-on activities, introspection, and guided exercises, teams build collective muscle memory and alignment on new ways to work. This Agile Marketing with SAFe course concludes with a workshop-style activity that helps attendees understand how to apply SAFe in their own real-world environments.
Still curious how marketers are adopting Agile? Follow these links to learn more:
- Agile Marketing Panel, Part One (Podcast)
- Agile Marketing Panel, Part Two (Podcast)
- Aligning Global Teams Through Agile Program Management (Blog post)
- How We Turned Business as Usual into Value Delivery Using Agile Marketing (Blog post)
- Sweet, Surprising, and Scary Things About Scaling Agile Marketing (Webinar)
- Tips for Launching Agile Marketing with SAFe (Video)
- Agile Marketing Manifesto
Back to: What is SAFe?
SAFe is the most popular framework to implement Agile, Lean, and DevOps practices at scale. See why it’s trusted, effective, and sustainable.
Next to: SAFe and Agile
As a framework for scaling Agile, SAFe gives large, complex organizations a proven system and structured guidance for a better way of working.
“We needed a way to integrate our teams, harness their agility, and align them to enterprise objectives and guardrails…SAFe is the key to delivering value across the enterprise.”
—Konstantin Popov, Program Manager
