Agile Marketing with SAFe
Agile has proven essential to building products with speed, quality, and customer satisfaction. Why not bring it to your marketing teams? Learn how to get aligned around the same priorities, launch campaigns quickly and get fast feedback, and adapt to shifting audiences.
Today’s Marketing Isn’t Working
B2B organizations waste over $958 million annually on ineffective marketing campaigns. The typical campaign takes months to go live. Marketing groups are increasingly challenged to help their companies meet business objectives while competing for customers’ attention and loyalty.
Introducing Agile Marketing
Marketing organizations across industries are rapidly adopting agile because it shows promise to help you improve collaboration, get to market faster, and adapt to changing priorities. According to the second annual State of Agile Marketing report:
- 53% of marketers improved their ability to respond to change
- 36% saw faster time to release
- 50% of traditional marketers plan to adopt agile within a year
Learn more about agile marketing and using SAFe for marketing.
White Paper: Try SAFe for Marketing
More than 700,000 professionals in 20,000 organizations around the globe use the Scaled Agile Framework (SAFe) to help them scale agile and Lean practices across teams, so that they can better strategize, plan, manage, and collaborate around their work. SAFe provides a roadmap for how to establish cross-functional teams, plan and release smaller increments of work more quickly, and get teams across the business on the same page around priorities and objectives.
- An introduction to agile marketing
- How to structure an agile marketing team
- How to apply agile quality practices to marketing
Agile Marketing with SAFe — Course Details
The Agile Marketing with SAFe course teaches teams how to apply Lean, Agile, and SAFe practices and principles. The course uses a combination of hands-on activities, introspection, and guided exercises to help teams build collective muscle-memory and alignment. The course culminates with an activity that allows attendees to apply SAFe in their own real-world environments.
- Marketing teams with a basic understanding of Agile
- One day course
- Offered in private settings
- Only available to SAFe Enterprise customers
- Be Agile
Lesson 1: Agile Marketing for Business Agility
Lesson 2: Building Agile Marketing Teams
- Join the Value Stream
Lesson 3: Supporting Operations
Lesson 4: Supporting Development
- Specialize the Principles and Practices
Lesson 5: Applying Validated Learning
Lesson 6: Learning Incrementally
More Resources to Learn About SAFe and Marketing
- SAFe Business Agility Podcast, Episode 18:
Melissa Reeve and Dwayne Stroman discuss SAFe + Marketing
- Marketing Agility Podcast:
Melissa Reeve & Hannah Bink talk about Scaling Agile in Marketing:
- 2019 Global SAFe Summit: SAFe in Marketing:
The Benefits of Lean and Agile in Marketing with SAFe
- The Path to Business Agility:
Enterprise Agile Marketing