White Paper: SAFe for Marketing

Agile Marketing Best Practices 

As organizations optimize their time-to-market, marketing organizations struggle to keep pace. Frameworks such as Agile improve productivity, release cadence, and quality, while marketing departments continue to be bogged down with time-to-campaign, changing priorities, inefficiencies and waste.

The typical campaign takes months to get to market and over $958 million is wasted in B2B marketing organizations on a yearly basis. There is a clarion call for change within marketing organizations.

Agile marketing shows promise for addressing these challenges and is being rapidly adopted. According to the second annual State of Agile Marketing report:

  • 53% of marketers improved their ability to respond to change
  • 36% saw faster time to release
  • 50% of traditional marketers plan to adopt Agile within a year

Learn more about how Agile marketing techniques address these issues in this white paper.


Want to Learn More about SAFe and Marketing?

Check out these additional resources:

SAFe Business Agility Podcast, Episode 18
Melissa Reeve and Dwayne Stroman discuss SAFe + Marketing

Marketing Agility Podcast
Melissa Reeve & Hannah Bink talk about Scaling Agile in Marketing:

2019 Global SAFe Summit: SAFe in Marketing
The Benefits of Lean and Agile in Marketing with SAFe

The Path to Business Agility
Enterprise Agile Marketing

For more information on SAFe + Marketing contact us.